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REAL BEAUTY REAL BEAUTY

Real life

Beauty

Friday 28th & Saturday 29th March 2025.
Collection Cosmetics is back with its second Casting Call! Following the success of our first casting in 2024, we’re on the lookout for the next faces of Real Life Beauty to feature across our social channels!

What is Real Life Beauty? It’s the beauty in everyday moments—big and small. It’s about real looks for real people. It’s about you.

We’re searching for real people to star in our upcoming social campaign! Join us at our open casting and pop-up event in London for a chance to be part of something special.

SEE OUR CAMPAIGN

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Everyone is welcome, as long as you’re 18 or over.

This is beauty for everyone. This is Real Life Beauty.

28th March 12pm – 8pm

29th March 11am – 4pm

The Sandbox, Commercial Street, 1 Quaker Street, London, E1 6BJ

What will happen on the day?

Once you have submitted your information, you’re in! Please arrive between the dedicated opening hours, although the application process secures your opportunity to attend the casting, it doesn’t guarantee you’ll be given entry on the day. However, we will aim to see as many people as possible.

Once you enter, you’ll be invited to have your picture taken and be asked a range of questions by the Collection team which will be recorded and reviewed at a later date by panel.

Please see the questions you may be asked below, please feel free to think about these answers before attending the open casting:

Question 1: What does Real Life Beauty mean to you?

Question 2: What Collection product is your favourite and why?

Question 3: Why would you like to be a part of this campaign?

We’ll also ask as part of your video entry to apply one of our products lip, brow or blush the aim of this is to showcase your personality to camera and have some fun.

Following the open casting, our Real Life Beauty panel will review the materials from the open casting at a later date and select winners. The winners will be contacted and offered the prize to feature in the campaign and star in our socials. Once accepted, the winners will be announced on Collection Cosmetics social media pages by 31st May 2025.

Not only will you feature in Collection Cosmetics next campaign and be a star on our socials, but you’ll also win a goodie bag of Collection Cosmetics makeup and a receive a £300 voucher of your choice and a year supply of Collection Cosmetics makeup! You’ll also have exclusive access to all Collection launches and have invites to selected Collection events.

FAQ

Please use our FAQs for help with your order.

How do I apply?

Fill out the application form on the Collection Cosmetics open casting website.

Who can apply?

You do not need previous experience to enter the open casting. Collection Cosmetics wants to see a wide variety of people and welcomes applications from anyone over the age of 18. While no experience is needed, it is recommended that you are comfortable having your photo taken and speaking in front of the camera, due to the nature of this opportunity.

What happens once I have submitted my application?

You’re in and are welcome to attend our open casting on 28th or 29th March 2025. Although the application process secures your opportunity to attend the casting, it doesn’t guarantee you’ll be given entry on the day. However, we will aim to see as many people as possible.

Where and when will the casting be?

The Sandbox, Commercial Street, 1 Quaker Street, London, E1 6BJ – please note there is no parking.

Will the casting be disability accessible?

The studio is wheelchair accessible. If you require a BSL interpreter, please email collectioncosmeticspr@gmail.com and we will make arrangements needed.

How will we make sure the process is unbiased?

The Real Life Beauty panel will be committed to ensuring that the final group chosen represents our diverse community, they will be independent members of the beauty industry who will remain unbiased. Their decision will be influenced by your passion to be involved in the campaign, how you present in front of the camera and your response to the questions asked.

When will I find out if I have been chosen for the campaign?

An email will be sent to the final cast to let them know they have been successful by 30th April 2025. Once confirmed, the winners will be announced via Collection Cosmetic’s social channels during May. Due to the expected high number of applicants, those that do not receive an email have been unsuccessful, on this occasion.

If I am chosen to be part of the campaign, what will I receive?

The winner(s) of the casting will be invited to take part in Collection Cosmetic’s social media campaigns, with the images and videos appearing in the beauty brand’s marketing channels. As well as this, the successful candidate will also receive a year’s supply of Collection goodies and a £300 voucher of your choice.

If chosen, when will I be needed?

The final dates are still to be confirmed, however, you will be given plenty of notice to make any arrangements needed.

What will the campaign involve and how will images/video content be used?

If chosen you will be one of the faces of Collection Cosmetic’s cast, you’ll be asked to create a range of social content that will be used across Collection Cosmetic’s marketing channels, including but not limited to; PR, organic and paid social media, out of home advertising, Collection Cosmetic’s website, retailer’s websites (such as Boots and Superdrug).

Is the ban on filters still in place?

Yes. Collection Cosmetics launched its Real You campaign in 2021, which saw the beauty brand celebrate the real side of beauty as it became one of the first makeup brand to publicly ban filters across all of its branded content by adding a ‘no filter clause’ to all of its influencer and makeup artist (MUAs) contracts. Aiming to encourage people to step away from portraying unrealistic standards set through the use of filters. This means that if you are selected for the Real Beauty Campaign, none of the images used for the campaign will be edited and you will not be able to edit them if posting on your social channels.

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